Over 40 years ago Chunky was formulated by three rural Wairarapa lads in the 1970’s – David Topp, Rusty Thomas and Graham Nathan began Wairarapa Farm Meats, their first dog roll was called Topp’s Chunky.
The business grew, and the convenience of a non-refrigerated dog roll (due to the production process) caught on primarily with farmers and the rural sector. The business moved, and their friend (and local Wairarapa legend) Graham Faulkner began producing Chunky Dog Rolls from Cambridge.
The business continued to do well, and began to offer a wider range of flavours of dog rolls, then in 2007 ‘Faulky’ retired and sold the business to John Taylor and Paul Larkman – the founding of Fond Foods 2007 Limited.
Soon after this, the Possyum dog roll was born out of Paul’s input and association with a tinned version of ‘Possyum’. Sadly, Paul passed away in 2017 but the legendary Possyum dog roll continues to grow, and the addition of Field & Forest Hypoallergenic continues to expand our range of dog rolls.
Fond Foods also purchased Ranchmans, a business which produces dried bulk dog treats in 2016. This was acquired in 2016 and was originally based in Carterton.
Fond Foods moved from Cambridge to Paeroa in Jan 2018, it was a busy time for the team who managed to relocate the entire Cambridge Factory during our programmed Christmas closure. The increase in capacity that this provided allowed the business to continue to grow and expand.
In 2019 the Ranchmans dried treats plant was relocated to join our site in Paeroa, creating a great one-stop hub for all of our NZ made dog foods and dog treats. We launched our new range of grocery treats and began producing these from our new plant.
In September 2021, Fond Foods 2007 Limited changed it’s name to become – Superior Pet Food Co. Limited a nod to the Superior Chunky history, and a great look forward to our future. This logical name change was designed to better reflect what we do here each and every day – make great quality dog foods.
On July 31st 2023 Superior Pet Food Co. Limited was acquired by the EBOS Group. The acquisition means further opportunities for SPFC to continue to grow and expand with the expertise lent to it by the EBOS Animal Care team.
Superior Pet Food Co. manufactures premium ranges of Dog Food and Dog Treats – right here in NZ